The Long-standing idea of pessesion
Besides our long history of possession, the sense of ownership has been evolving through generations. Our parents bought homes and landed jobs thinking it would last forever. It topped their sense of accomplishment. But the world we live in is not the same anymore. We are not so worried about full ownership anymore.
We are more aware now that resources cannot last forever, so we need to live with the idea of using just what we need. Or we hope to have learned that along the way. For those of us who think about sustainability as well as profitability, the idea of owning just that part we need of something instead of the full asset is a very appealing idea. That’s when the concept of fractional ownership really kicks in.